Blog — guide

Think of the last coffee description you heard or read. Did the words "dark," "light," or "medium" come up? Or maybe you noticed terms such as "French," "Italian," or "espresso?" All these words can be used to describe a coffee roast: the particular way in which a coffee was transformed by heat from green seeds to the dark-brown beans you find at the store or your neighborhood café. But what, exactly, do roast levels mean? And how important are they to picking the perfect coffee for you? Beyond country of origin or even flavor descriptors, roast levels are the primary...