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Blog — Direct Trade

Wholesale with Heart

Posted by Oliver Stormshak on

  This week I’m on tour of sorts. Not my usual endeavor of sourcing our green coffee in coffee producing countries. No, this week I’m on the East Coast of the United States. I’m supporting our wholesale customers. I’m leading espresso trainings, holding cuppings, tweeking brewers, consulting on menu pricing, branding development, and conducting forums to discuss how we source our coffee and answering questions about our roasting process and our company. We believe in a much more hands on process to working with our wholesale partners. Each of our wholesale customers has a different set of needs, we strive...

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From The Source Video Documentary

Posted by Oliver Stormshak on

We would like to share our new video with you: From The Source. I've been friends with Charley Voorhis for many years now. He used to own a cafe in Leavenworth, Washington. At the time, I was a barista trainer who worked with Charley and his crew in every detail of coffee education. Over the years, we kept in touch and visited each other even after he left his coffee career. I'm very glad he did leave coffee, because his skills as a photographer and filmmaker are too great not to be utilized.  Not many people get a chance to...

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Vist to La Mirella

Posted by Oliver Stormshak on

Years ago now, I started my travels to coffee producing countries in Costa Rica. Costa Rica since that moment has held a distinctive place in my heart. Since my first encounter with Costa Rican coffee, production, absolutely everything in the Costa Rican coffee system has changed. The micro mill revolution has not only been born but blossomed into something of a world standard for independent transparent entrepreneurship on the producer level.    Our longest standing Direct Trade coffee, Finca La Mirella has reached a level of relationship that has moved way past business. Visiting with Chacon-Salas family for the fourth...

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